Last night there was a distinct smell of popcorn on Hanbury Street. This could only mean one thing: the exclusive onedotzero screening in our very own event space.
A select few had the chance to see (from the confines of a deck chair, which were surprisingly comfortable!) some of the best content from this year's festival.
The evening kick-started with an introduction from Tony D and Shane Walter – their friendship led to our creating the onedotzero's festival identity this year.
'Craftwork' was really interesting, showcasing a revival in a handcrafted approach to motion arts and film. And then there was H5's award-winning short film LOGORAMA. Utterly amazing, an animated short film made entirely from hundreds of brand logos. Its no surprise that the film picked up an award at Cannes this year.
There was a lot of 'that's the best thing I've seen since….' and 'i need to get my hands on a copy…' going on. We also showcased our interactive installation so guests could see their own personal messages formed by live online conversation – naturally it didn't take Ben Walker long to use the 'c' word….
The night ended on a good note when Karsten Schmidt (the genius behind our application) announced that the identity software is 'open source' and has now been officially released to the digital community. There'll be more about this later.
onedotzero_adventures in motion 2009/10 is now on tour around the world, and the interesting thing is that our identity continues to live and breathe. Nice.