Campaign magazine today did their round-up of the best of 2009 and the best of the decade. Happy to say Wieden + Kennedy was mentioned a few times. So, let's run through those charts!

Campaign of the decade – Honda 

"With a consistent combination of industry-defining, award-winning and brand-building ads, Wieden + Kennedy's work for Honda took the top spot."

Posters of the decade (no 5) – Nike 'Saint Wayne'

"This poster can't be ignored. You can almost hear Wayne Rooney's roar emanating from it. Man or beast, in agony or ecstasy, rallying for football or war, it's hard to tell from this shocking vision, and the crusading Christian symbolism is layered on as thick as the bloody body paint."

Virals of the decade (no 3) – Honda Cog 

"Eighty-five car parts were filmed knocking into each other, domino-style to create an ingenious TV spot for Honda…The ad was not shown on TV in the US, the only way to view it was via an email."

TV ad of the decade (no 3) – Honda Cog 

"Not so very long ago, when you though about car advertising, you tended to think of the product cornering tightly on some switchback section of the Alpes Maritimes, captured lovingly in a swooping helicopter tracking shot. And then there was 'Cog'. In 2003, Honda stripped down the tin, took the engineering apart and reassembled it to produce the most elegantly intricate (and witty) chain reaction film – the world of Heath Robinson meets the art of the toppling domino chain. It heralded the beginning of a golden age of classy Honda advertising."

TV ad of the decade (no 8) – Honda Grrr

On the surface, selling the benefits of a diesel engine through a singalong world of animated fluffy creatures might seem a little hard to swallow, but this message of 'positive hate' was anything but. The campaign, prduced by Wieden + Kennedy, gave Honda one of its most successful sales years in the UK to date, shifting more than 90,000 vehicles and securing the agency the coveted Cannes Grand Prix.

2009

Press ads of the year (no 1) – Guardian classic comics

"The Guardian's comics giveaway was the promotion of the year and these ads do it justice. The cut-outs of comic characters create great impact – especially the Dennis the Menace execution."

Digital campaign of the year (no 1) – Nike 5

"This viral recruiting players for a nationwide five-a-side football tournament could have fallen flat but thanks to (W+K's) clever execution that used covert films of Premier League players and the breadth of new media, the campaign scored on all fronts." Done in partnership with AKQA.

Posters of the year (no 7) – Honda Iron

 
"Wonderfully executed poster campaign… the design is clean and the uplifting message is cleverly delivered". 

(And a nod to W+K Portland for no 9 viral of the year: Nike most valuable puppets.)

10th day of our advent calendar. Two digits. Big ups.
 
Bricked-up windows are everywhere in London. Since none of the WK elves are British we found them a little odd and sad looking things. “They could do with WK Christmas spirit” WK elves thought. We decided to bring  the lucky window’s much missed view back (with a Christmas spectacular twist – of course).
 
Special thanks to the fantastic retouching skills to elf Jill.
One more special thanks to gymnastic-like laddering skill of elf Jonny. Who knew underneath those skinny jeans there were big ladder muscles waiting to be all the lady elves go ‘wooOOoo!’.

See  the scenic view at ww.wkadventcalendar.com