Our new film for Honda, 'Everything', breaks this week during the premiere of James Cameron's 'Avatar'.  The film showcases the breadth of Honda's engineering experience; from ATVs, to marine engines, to motorcycles, and the humanoid robot, ASIMO.  The film highlights how Honda has distilled that varied knowledge and expertise into the cars it makes today – focusing in particular on the British-built Civic.

The film, directed by Scott Lyon, was shot over five days on a high security Spanish test track, on water and in Honda's UK training facility – the Honda Institute.  Edited by Richard Orrick, there are 972 edits over 17 video layers, making each section essentially an edit in itself.  The soundtrack is 'Atlas' by Battles, which has been rearranged to fit to the picture and reflect the style of editing used for the advert.  The sound designer, BAFTA award-winning Martin Hernandez, has worked on films including Babel, Pan's Labyrinth and 21 Grams.

The film will air on UK TV on 18th January 2010.

Thank you to Sam, Chris, Tony, Kim, Anna, Ryan and Laura

Bosley and Perkins. It sounds like a 70s buddy-buddy cop show. But it's actually a new creative team, Sidney Bosley and Rob Perkins, who just joined us from Goodby Silverstein in the US. But obviously, we're going to say things to them like: "Bosley, Perkins, you've gotten too personally involved in this brief! You've got 24 hours to crack it or I want your badges and your guns!'

I expect they'll find that hilarious.