Proper Holidays
We’re very proud to announce our latest work for Visit Wales – ‘Proper Holidays’.
Visit Wales
believes that time off doesn’t mean flocking to the Costa Del Same As Everybody
Else anymore; that fun should be spontaneous rather than organised; that
countries should be explored and experienced rather than ignored from a lilo.
Nowadays, more and more people are interested in an alternative to the
formulaic packaged holiday and they want a trip that puts involvement and
immersion at the heart of the visitor experience. Above all, they believe the
few days of holiday we have each year should be spent having real involving
experiences with lasting memories not another identikit trip with hotels and
attraction the same the world over.
We decided that the best way to truly capture
this experience was to find a real family who’d recently had an
underwhelming
experience on holiday and then treat them to a ‘proper holiday’ in Wales, film
them and see how they reacted.
The family was recruited via ads on travel websites, local newspapers
etc. In the end we chose The Darkes, a family of five from
Huddersfield, who’d recently had a duff holiday and who had both a thirst for
new experiences and appeared natural and relaxed in front of camera. The family
went on a 6 day trip across North and mid-Wales ending up in the Brecon Beacons
with a film crew and documentary maker Finn McGough in tow recording their every day experiences.
The resulting content forms a ten-minute documentary, six two-minute films, and two 40″ TV films. All the content is housed in an interactive map where visitors can explore the destinations, create their own holiday itineraries, and click through to book.
Enjoy.