Welcome to Optimism

Gangs of the East End walk

A beautiful summer's evening.  Not quite the dark and dastardly atmopshere suited to a 'Gangs of the East End' walk, but luckily sunshine was quickly dulled by the grim tales of the Kray Twins and their violent empire.  Cool!  The tour was touched with tales of mindless murder, horrible hangings, fascists and fisticuffs, robbers, riots and "respect". 

Pies and ale to help us on our way.

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And what did ever happen to Ginger Marks body?  Rumour has it that the Kray's hitman Freddie Fingers shot him outside the Carpernter's Arms on Cheshire St (run by Mama Kray) but the body was never recovered.  The police could tell someone had been shot through the stomach as there was stomach lining and a chip with the bullet embedded in the wall.

These bricky flats reside on the old site of the Kray family home where apparently, at the height of their fame, the twins invited Judy Garland back to their slummy local where she sang and danced into the early hours.  Turns out both brothers were friends of Judy.

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New Honda CR-Z – On Our Screens & In Our Hearts

Honda's new CR-Z is a good-looking, state-of-the-art piece of hybrid technology which officially launches across Europe on Friday.  The car has a brand new 3-mode driving system which changes the way you experience the car.

With the help of delightful director Frank Budgen, we wanted to capture these different feelings whilst making the most of the fact the car is pretty damn cool.  The campaign 'RGB' will be rolling out across Europe throughout June.

The recent ash cloud scuppered plans to deliver on time, but a lifetime's supply of coffee meant we just about pulled it out of the bag.  

To create the 60" spot, the team went to Barcelona.  The initial phase of the shoot involved Frank wandering around the city, soaking up the mood with a team in tow on mopeds who had to chase after any characters who were captured on film to sign off release forms in case they ended up being included in the final cut.

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The second phase of the shoot involved shooting the CR-Z itself.  Frank wanted to direct from inside the car as much as he could – which meant removing the car's seats and ramming him into the boot.

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The third and final phase of the shoot involved set-up shots:

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Here's Frank hard at work

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And CD Sam

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Honda CR-Z ad

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