Welcome to Optimism

Two days a year to do more good.

Each year staff
at Wieden + Kennedy get an amazing benefit where they get two days off to go and do
something for charity. 

Donna
recently took her two days and went to volunteer at The London Centre for
Children with Cerebral Palsy.

The London Centre for
Children with Cerebral Palsy aims to inspire children with Cerebral Palsy to
develop independence, confidence and self-esteem and to achieve their full
potential. Around 1 in 400 babies a year are born with cerebral Palsy. Taking
into consideration each child’s family and support networks an estimated 50,000
people are impacted by cerebral Palsy in the London region alone.

To find out more
about Cerebral Palsy and The London centre for Children with Cerebral Palsy
please see their website.
http://www.cplondon.org.uk/

Donna Writes:

Over the two days I
spent time with each age group of children ranging from 5 years old to 10 years
old. I met the most amazing children who constantly smile and laugh, trying so
hard not to let their disability stop them, such an inspiration.


Grace jaspar donna

I also met the most
amazing staff who ran the centre and they have inspired me to do more good.

I would like to thank everyone at The London Centre for Children with Cerebral Palsy for the for the most wonderful two days.

Donna

more new faces

Alexandra bobbe

Alexandra
Bobbe joins us today as our first trainee in Creative Services / 
Project Management, working on the Guardian under the guidance of Mrs Blom.

Dan hon[1]
And this is Dan Hon, who joins us from entertainment company sixtostart, which he founded with his brother. 

While at SixtoStart, Hon produced work including "We Tell Stories"
for Penguin, which earned both Innovation and Best of Show at SXSW
Interactive in 2009.

Dan, whose skills lie in games, play and storytelling, will initially
work out of London before ultimately moving on to W+K HQ in Portland
for a range of clients including Nike and Honda. He
says, "The world of advertising, media and entertainment is changing in
such a fundamental way, and to be part of an agency that's embracing
that change and open to new ideas is fantastic. I'm really looking
forward to infusing W+K with a sense of play and games in London and
Portland."

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