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iPad – nice to have, not need to have

A personal point of view on the iPad: it's a nice toy, but it doesn't seem like an essential tool.

I got my iPad in the US, a while before the UK launch, so I've been using it for a few weeks now. I loved it when I got it, but now I've had time to live with it and consider how useful it really is. This is just my opinion as a user and, of course, as Nokia is an important client, my views may be biased.

It's great for:
 
– surfing the web
– email
– using as a video/music player
– looking at photos (The Guardian Eyewitness app is fantastic)
– games
– updating/checking social networking sites
– carrying between meetings in the office so you can check your email and diary on the hoof

It's not great for:

– making / reading documents
– typing anything longer than a couple of lines. (For example, it would be too much of a pain to type this post on the iPad. And the predictive text is infuriating – why should a machine know better than me what word I'm thinking of?)
 
– anything fiddly – cutting pasting, editing, etc
 – the 3G connectivity just doesn't seem to work as well as my Nokia E72 – the iPad is much, much slower to find a connection.
 – using on the bus (because you feel like a twat).

It lacks:

– camera (still or video)
– ability to make phone calls

So, all this means that despite my loving the iPad for its feel and look, I find that it doesn't replace either my phone or my laptop. There are things they can do (things that I actually need) that the iPad simply can't. So it becomes just a third thing to carry around, and as the novelty wears off, I'm finding that I carry it around less. 

Perhaps I'm missing the point and the iPad isn't meant to replace the phone or the laptop, but until its functionality is extended, it feels to me like an interim product.
Having said that my kids still love it and fight to get their hands on it. There's something about the form factor and interface that they find magical and fascinating. They're the consumers of the future so maybe it's me that's out of step here. 

what could be bigger than Old Spice?

Teamphoto

W+K 3-0 AKQA  

Last night W+K FC took on our digital collaborators, AKQA FC. That’s football club for those who don’t know. A big game. Pressure. Who would come away with the spoils? The bragging rights?

They rocked up in their pristine kit, whilst our boys pulled together bits ‘n pieces from the stig bin, with Thursday’s Guardian edition rolled up as shin pads. But we were confident. Months of being kicked from pillar to post by The Cleminator had prepared us. We looked them in the eyes and realised they were but ordinary men.

The lightening quick Salomao secured our first goal early on from a big punt off the solid boot of our keeper Nick ‘The Iron Curtain’ Livingstone.

Super-sub Lawton and Player Manager Capello (Bruno) encouraged from the sideline as W+K showed them how to play the beautiful game. With crab like side ways action from Bond in the centre, menacing link up play from our forwards Morgan and Owen,  explosive shoulder barges from the effervescent Maynard, water tight back four in the form of Reading, Stevens, McNipple and Walsh, silky skills from both our high flying wingers Paulo and Thompson, and the safest hands in the world, Livingstone, who proved cat like between the sticks.

Our digital friends were up against it.

Then came the bad news – our Brazilian whizz Salomao fell injured. Could the magic continue? Lawton stepped up to the plate. And set his stall out.

Half time. 1-0. Owen off for Capello.

But just then came the free kick; the one that would put AKQA in a very dark place, even darker in colour than their nike sponsored attire; the one when player manager Capello leapt like a salmon and bravely flicked the ball over the their stopper’s flailing digits. Who could blame the ‘catch me if you can’ celebration, from one goal to the other.

W+K were 2-0 up.

In the analogue world of flesh, blood, sweat and tears, surely there could only be one winner?

They came at us. We battled on.

Then came the moment that would sink the digital giants. Lawton caught the keeper with his pants down, stole the ball from under his nose, and carefully slotted it into the inviting net. It was all over.

The celebration played homage to one that’s very close to our hearts – ‘catch the fish’…

http://www.youtube.com/watch?v=zl0aunkJOUM&feature=youtube_gdata

W+K remain undefeated.

What If destroyed.

M&C ruined.

AKQA unplugged.

It is written.

The undefeated champions play on…

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