Welcome to Optimism

Lipscomb University MBA Masters Students visit W+K to see how we do business

Yesterday Alex Conaway and I met with a bunch of super-smart, mature students who are currently studying for their MBA masters at Lipscomb University in Nashville, Tennessee.

They were keen to find out how we operate as a global creative business, what emerging trends we have observed and what innovations we have deployed in the past few years, how our campaigns engage through social media and influence culture.

So, we shared a bit about who we are, what we believe and case studies for Nike – Write the Future, Honda – Power of Dreams, Old Spice and WK Platform and they were blown away.

They asked tons of insightful questions and left feeling (apparently) really inspired by how Wieden + Kennedy does business.

"Thank you very much for an outstanding presentation this morning. All my best to Alex as well. Please visit us in Nashville soon."  Turney Stevens, Dean, The College of Business, Lipscomb University.

Made me feel very proud to work here.

Sam B.

Nokia N8 ad innovators: Daniel Fletcher’s cellscope

At the University of California, Berkley, Professor Daniel Fletcher and his team had an idea that now helps to save lives. They took a microscope, a Nokia phone, and put them together. They call it the CellScope.

At the University of California, Berkley, Professor Daniel Fletcher and his team had an idea that now helps to save lives. They took a microscope, a Nokia phone, and put them together. They call it the CellScope. A super-portable microscope imaging device, perfect for diagnosing diseases in remote areas in developing world countries. Images of cell samples can be captured then sent by MMS anywhere in the world for instant analysis. Brilliant. The CellScope is featured in our new Nokia N8 launch campaign , which showcases some of the innovative things people have done using Nokia tech, and the you can see Dot, the world's smallest-ever stopmotion animation character, in our film shot using a Nokia N8 and CellScope technology here.

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