Nike GRID returns
Back in March this year, W+K London, in conjunction with our friends at AKQA and Mindshare, turned London into a post-digital gameboard for Nike Running with the creation of GRID. (You can read a bit about the original strategy and idea here).
Well, it's back. And this time it's bigger and better.
Layering in team-play, extra gameplay elements, a longer timeframe and some surprises along the way GRID 2: Run Your City promises to fire up those running rivalries across London once again.
The game starts on October 22nd. For more information and to sign up, visit http://www.nikegrid.com/.
GET RUNNING etc.