Welcome to Optimism

Visualising the GRID

As regular readers will know, we're currently in the very early days of our real world web running game for Nike: the GRID (version II).

As part of this, we're working with the brilliant Stamen to bring a daily update of the game to life through data visualisation (as you can imagine with fifteen days' play and thousands of runs being logged across forty-eight postcodes, there's going to be a rather rich dataset available).

Perfect for planning strategies, motivating teams or simply your viewing pleasure, day one data is available now:


 

And it's still not too late to sign-up. Get running!

Norway Nokia Shoot

A month or so ago, Emma, Toby, Scott and Nev ventured to the Lofoten Islands in Norway to help shoot a film on the Nokia N8.

The film features high-powered remote-controlled helicopters (capable of vaporising a pigeon on impact), a stunning Norwegian landscape and come colourful men in costume.

Aside from the occasional mid-air collision it was a really fun shoot, involving light aircraft, powerboats, salted cod's tongue, whale meat, rustic fishing hut accomodation and really, really fresh air.  Plus no-one was decapitated.

The film, 'Dragonfly Love' is coming soon – Watch This Space.

1.THE LOFOTEN ISLANDS

2.THE RAVEN'S FISHING HUT
3. TOBY AT THE TOP OF THE WORLD

4. SHOOTING THE RED BEARDY
6. BEACH SHOOT
5.TEAM DRAGONFLY

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