Welcome to Optimism

andy c in the sudan

Andy
Our very own Andy Cameron spoke at the D&AD President Simon Sankayara’s Pecha Kucha event at Logan’s Hall last night. We’re not going to share all 20 slides – you had to be there – but the first one is worth a peek.
The theme of Andy’s presentation was ‘It’s not technology, it’s what you do with it.’
The picture above was taken in 1983 in the Sudan, in a village called Muglad, on the borders of Darfur. The village didn’t have water or electricity, or brick houses, but it did have a professional photographer who took Andy’s picture, developed the negative, and made a print by sunlight – an extraordinary technological tour de force in difficult circumstances, and a perfect example of ‘it’s what you do with it.’
Andy would like you to notice how thin he used to be.

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