Great article in today's 'Behind The Idea' column in Metro about our Off-On project – details here: http://wklondon.typepad.com/welcome_to_optimism/2010/11/using-less-to-do-more.html

Naresh Ramchandani, the co-founder of http://www.dothegreenthing.com/ and partner at design firm Pentagram comments on our project to inspire W+K staff to reduce energy consumption in the workplace.

Click on the image to enlarge

'Environmental campaigns have to create hope, not engender despair.  Working out how to do that properly takes thought, time and care.  With Off-On, Wieden + Kennedy seem up for that'.

Proud!

Nice work from W+K Delhi for Royal Enfield motorcycles. Click on image above to enlarge and get the full story.