Welcome to Optimism

W+K strikes gold (several times) at BTAA and Epica

Screen shot 2010-11-23 at 19.39.56

I think we now have the final Wieden + Kenendy total in from the BTAA Craft Awards. It's an impressive seven golds and one silver. 

Gold – Best animation / Nokia 'Dot'
Gold – Best editing / Honda 'Everything'
Silver – Best editing / Nike 'Write the Future' (Damn! Beaten by ourselves.)
Gold – Best vfx / Nike 'Write the Future'
Gold – Best sound design / Nike 'Write the Future'
Gold – Best visual composition / Nike 'Write the Future'
Gold – Best overall crafted commercial / Nike 'Write the Future'
Gold – Best achievement in production / Nike 'Write the Future'

In other gold-related news, our Nokia N8 'dot' film just won the 2010 Epica D'Or.

Congratulations to all the talented agency, client and production company folks who made this possible.

OFF-ON: a short film on the project

Here’s a piece we’ve made explaining different aspects of the OFF-ON project:

 

Quick update on the agency:

Since the launch, we’ve made a couple of changes to the agency to give people a nudge in the right direction.

Eco kettle
We’re now an eco kettle-only zone. They’ve taken a little while for people to get used to, but we’re all fully on-board now.

IMG_4728

And we have a Warming-Up Wardrobe with OFF-ON branded hoodies, should anyone find they’ve dressed inadequately for the weather. Fan heaters have now left the building.
 
If anyone’s got any thoughts on other economical ways for us to save energy (other than lightbulbs), please let us know and we’ll give them a try.
  

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