The world record for eating Jaffa Cakes in one minute is eight Jaffa Cakes. Eight – how hard could it be?

The world record for eating Jaffa Cakes in one minute is eight Jaffa Cakes. Eight – how hard could it be?
We had some braggers at W+K who thought they could smash it. It's over and we can reveal, the world record is still eight.

The rules were simple, consume the Jaffa supply one by one and prove after each that you'd eaten it.

The results were:

Kevin 'mighty mouth' Chesters: 5.5 Jaffa Cakes
Miles 'nibble it' Niblett: 4 Jaffa Cakes
Martin 'the muncher' Fahey: 3.5 Jaffa Cakes

"Did you know the world record for juggling apples is nine?"
Miles Niblett, 9th December 15:46.

Wieden + Kennedy is Campaign magazine’s Network of the Year 2010.

They said ‘Its not the biggest, but W+K laid strong claims to being the best network, and producing two of the finest global advertising campaigns in 2010’.

W+K’s ‘Write the Future’ campaign for Nike was named Campaign of the Year 2010.  They said ‘Only one brand won this year’s FIFA World Cup – and that was Nike.  This was thanks to a three minute film that mixed fantasy with football to such a degree that it became a global phenomenon and trounced rivals such as Adidas in terms of positioning’.