During St Patrick’s Day 2024, Kahlúa took over the holiday and urged celebrants to rethink their stout order and switch to its own black and creamy drink—the Espresso Martini. From a bold digital out-of-home outside of Irish bars and ‘Incognito Espresso Martini Mini Pint’ glasses to a cheeky film directed by Michael Lennox, we provided a fresh twist on the stout-heavy celebrations.

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