In our first work for McDonald’s global Family business, we helped create a new brand platform: ‘It’s A Family Thing’.

Building on the new Family marketing proposition, of A Little Lift to the Everyday, we have brought to life a consumer-facing articulation of that thought in film and digital work for the Canadian market.

Working with director Alex Hulsey and photographer Imogen Forte, we focussed on timeless family truths.

In our hero 30″ film, two warring brothers are brought together by the wiley plan of their mother, who only gives them one dipping sauce. So they’ll just have to share.