Last week, W+K London ECD Iain Tait took to the virtual Advertising Week stage to discuss all things real time. Iain hosted a workshop on how to build a living, breathing brand using game engines, discussing how game engines and what they power — from CGI in The Mandalorian, to complex VR and immersive experiences — are turning industries on their heads.

If you’d like to read more about our take on real-time, check out our Zine here.