In a welcome respite to the post-Christmas blues, The Drum named W+K as its agency of the decade.

“It could be the objective of any agency: make the ordinary seem extraordinary. Yet Wieden+Kennedy is one of the few that has managed to do it time and time again,” kindly said The Drum.

“Whether that’s anthropomorphic cats sprouting opposable thumbs in a bid to steal Cravendale milk or the modest home cook becoming a maestro of ingredients with the help of Lurpak butter, W+K seems endlessly capable of bringing a sense of magic to the everyday, of making the little things seem important.

“Working with brands that range from the humblest of household names to giants like Formula 1, it plays with scale across its entire portfolio, where nothing and nobody is too small to make a difference.”

Big thanks to The Drum for the honour and a special mention to our people, clients and partners who helped make W+K a success in the last ten years and beyond.