Today marks the launch of You Do You, our playful campaign for Diet Coke which champions the love of mainstream cultural moments and language.

TV spots see people including two grannies defy conventional norms by unashamedly embracing mainstream trends while eight limited editions Diet Coke cans celebrate popular phrases including, ‘Can’t even’, ‘Okay, next’ and ‘It’s lit’.

On social, Diet Coke has partnered with Snapchat to launch a Face Lens that offers Snapchatters the chance to choose one of the on-can phrases to express themselves.

The fully-integrated marketing campaign also includes above the line activations including out of home six sheets and digital activity.