Why would you draw your partner 100 times? W+K art director Mark’s answer is simple: Because he’s there. Beside me. Every day. All the time. And so Mark set himself the goal of drawing his copywriter life partner Paddy every day for 100 days. 

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A 100 Days Project, for those who don’t know, is a simple project that requires you to do something creative every day for 100 days. For Mark it was a way to practice drawing every day and a personal challenge to see how many different illustrative styles he could (attempt to) master.
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Now that the project is complete Mark and his muse Paddy have put each one on display in it’s own individual iPhone on the Wieden+Kennedy staircase where you can place little red heart stickers next to your favourite. It’s like Instagram, but on a backstairs in East London. 
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Can’t make it to the Wieden+Kennedy staircase? Worry not, you can see all 100 Paddys here.