“I’d encourage you to be as mad as possible.”

With that, the Kennedys were briefed on their first project — one of many they’ll be tackling over the next six months at the agency. Last week, we introduced you to the seven chaos-makers that are joining us starting today. This morning, they officially arrived at the agency, toured the office and got an overview of their kick-off task: launch a record for an XL artist this autumn. Make it mad, make it matter, and make the album one of the most talked about of 2016.

This is only the beginning of the Kennedys’ sure-to-be-insane journey at the agency (if Tony Davidson’s “Head of Chaos” t-shirt is any indication), and we’ll be following them every step of the way. Keep following the blog to watch the insanity as it unfolds.