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The parade of Ridiculous Possibilities for TK Maxx continues with “Weekend Bag,” our latest TVC in the campaign. Following the unorthodox love story in “Trampoline,” “Weekend Bag” presents yet another out-of-the-ordinary adventure brought to life by a trip to TK Maxx.

After picking up a travel duffle for a steal, the main character in “Weekend Bag” is inspired to hitchhike a ride to a coastal town — literally grasping onto a passing car, new purchase in hand. Who knew that going in for a spatula and emerging with a designer bag could lead to something so ridiculous, yet enjoyable?

Watch the 30” TVC below:

The campaign is also supported by print, with stills by photographer Nadia Lee Cohen.

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