It’s already the UK’s most awarded campaign for effectiveness this year, according to the WARC 100, and now our Holiday Spam campaign for Three just won a gold at the first UK Effies Awards on Thursday night. Here’s how the Effies describe themselves: “The Effie Awards are known by advertisers and agencies globally as the pre-eminent effectiveness award in the industry, and recognise all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of achievement.” 

W+K Three ‘Holiday Spam’ Case Study from Wieden + Kennedy London on Vimeo.

Big congratulations to our clients at Three, to the W+K team who helped whip the paper into shape, and all the very clever folk involved in making the campaign so great in the first place.