Can a few hops on a trampoline — and an irreverent mishap — lead to true love? In the storyline to our first TK Maxx campaign, that’s precisely the case. “Ridiculous Possibilities” dramatises the over-the-top opportunities available when an open-minded TK Maxx shopper discovers the right product at the right time.

In the case of the heroine of our first 30” TVC, the combination of a trampoline and party dress purchase from TK Maxx literally sends her through the roof — and into the arms of a handsome upstairs neighbour. Legs dangling from the ceiling in an eye-catching skirt, she narrates their unusual love story, grateful that she just happened to be wearing a smart outfit when she bounced into his flat. (Just don’t call it a rebound.)