Onstage at this week’s launch event for the WARC 100, W+K Planner Nick Exford chatted learnings from our ‘#HolidaySpam’ work for Three Feel At Home, which was recently named the top UK campaign on WARC’s league table.The Warc 100 is an annual ranking of the world's best campaigns and companies, based on their performance in effectiveness and strategy competitions. Said Nick, a “soft launch" approach that tracked consumer usage was key to building the campaign strategy: “Whenever you can put consumer behaviour at the heart of your campaign, you’re onto a winner.”

Hear more from Nick in the video below.