Mondelēz International has named Wieden+Kennedy London lead creative agency for its UK Maynards and Bassett’s accounts. The business was awarded after a competitive pitch and builds on the agency’s strong existing relationship with Mondelēz, whose North American Stride and Trident accounts W+K London has held since 2011 and 2014 respectively, as well as the global Halls business since 2013 and Trebor in the UK since 2014.

Across the Wieden+Kennedy network, W+K Sao Paulo holds the Mondelēz Lacta chocolate account, and W+K Amsterdam is the lead creative agency for its Milka brand. The Maynards and Bassett’s brands awarded to W+K London include Jelly Babies, Liquorice Allsorts and Wine Gums. Work will begin immediately across various ATL media channels, for release in 2016.

Tony Davidson, Executive Creative Director Wieden+Kennedy London, comments “We're looking forward to doing some great work for two great brands we've all grown up with. Not to mention even more treats to add to our sweetie jar”

Elisabeth Huelsmann, Snr Brand Manager at Mondelēz commented “We are delighted to be working with W+K on Maynards and Bassetts . They have done some outstanding work on other Mondelez International brands and we can’t wait to see the exciting new creative.”