Seeing as pretty much everything else seems to be happening online these days, why shouldn't we shift the classic panel debate format into a virtual space as well?

Our head of planning, Beth, was invited to take part in a Guardian live webchat about advertising, which is like a very clever and polite version of the debates that play out in a YouTube video's comment section.

The topic today was "How to build a winning ad campaign." Want to know the secret formula? So do we. But for now, you can see the discussion (in reverse order) in the comments section below this article on the Guardian's site, and see what Beth and some of her peers have to say on the topic, including Gerry Human, chief creative officer, Ogilvy & Mather London and Trevor Robinson OBE, executive creative director and founder, Quiet Storm.