Wieden+Kennedy London has been appointed lead creative agency for UK charity Action for Children. Action for Children was founded in 1869 by Methodist minister Thomas Bowman Stephenson. For more than 145 years, Action for Children has worked in local communities to protect and support the young and vulnerable as they grow up. The charity makes children’s lives better through its 650 services, including children’s centres, intensive family support, fostering and adoption services and assistance for disabled children and their families.

Sheona Michie, Head of Brand and Marketing, Action for Children, says of the appointment “Wieden+Kennedy have a formidable track record for unleashing the potential in the brands they work with. We look forward to developing a successful partnership that will help us reach out to more children across the UK.”

Kim Papworth, Senior Creative Director, Wieden+Kennedy London comments, “Action for Children continue to make an enormous contribution to helping children in thiscountry. To be asked to work with them is a real honour.

About Action for Children:

For more than 145 years, Action for Children has never been afraid to push for the best for children. We work in local communities across the UK to make children’s lives better: now, tomorrow and every day. We take action at the earliest opportunity to help children as they grow up. We care about each child and every family. We support and protect the most vulnerable. We never give up. Today, we directly help more than 300,000 children, young people, parents and carers across the UK.