It's been a long time in the making. 1000 years, you could even say. And we're a hell of a lot wiser for it. 

Today, we're excited to finally launch our new global Finlandia Vodka campaign. We wanted to find a way to inspire others to bring the brand’s less ordinary philosophy into their own lives, and the new 1000 Years of Less Ordinary Wisdom campaign is the result. 

We teamed up with award winning director Siri Bunford to scour the world and find people who embody the ‘less ordinary’ spirit, and whose ages add up to one thousand years. From dense Finnish forests to the vibrant streets of New Orleans, we interviewed each of these extraordinary characters, distilling a millennium's worth of wisdom into a documentary-style film.

From a drag-wrestler in New Mexico’s take on confidence, to a former double agent’s view on identity, the film’s nuggets of wisdom aren’t the usual, saccharine and predictable set of platitudes. It's the kind of life advice that can only come from those who together have truly lived ten centuries of ‘less ordinary.’

A total of 14 characters share their wisdom in the film, including nonagenarian grande dame of fashion, Iris Apfel, kinetic sculptor Theo Jansen and Icelandic Game of Thrones actor (and world’s third strongest man), Hafthór Júlíus Björnsson. 

We've also partnered with leading international publication The Atlantic to exhibit an exclusive set of photographs and portraits taken by photographer Todd Antony in a digital gallery, accompanied by anecdotes from his encounters with each of these incredible people. 

Todd's beautiful images will extend the characters' wisdom to social media, press and outdoor sites. And of course, this being a Finlandia campaign, cocktail recipes created by Finlandia’s expert mixologists and inspired by each character will also be released on the brand’s Facebook channel.

We hope you'll enjoy the film, and feel inspired to bring a little bit of "less ordinary" into your own lives. Kippis!