Spring is in the air, and Honda is welcoming a whole new Civic family into dealerships across Europe. The new range is a perfect example of Honda's philosophy that the driving experience is the most important factor.

The new campaign we created to support the new range, which includes the adventurous Tourer, the stylish Sport and the powerful Civic Type R, launches today with a 60" TV spot. 

We were inspired by interviews with Honda’s project leader about the philosophy behind the new Civic. He captured Honda’s dedication to its customers’ enjoyment by saying, “Customers should not think this is a good car, but rather feel, 'I can enjoy this car'.”

With director Johnny Hardstaff at the helm, we brought Honda’s philosophy to life in a hyper-realistic world, suspending the cars and their surroundings in a state of near-arrested motion and setting the stage for Honda engineers to put their expertise to work. Revolving around three thrilling driving experiences, the engineers carefully manipulate the environment to create a maximum feeling of joy. From positioning individual beads of water with precision behind the car, to gently adjusting a bird’s flight, no detail of the perfect moment is overlooked.

The launch film is accompanied by three 20” spots, each concentrating on one of three of the new Civic models, and an accompanying print campaign.