Over the past few months, we've been working with our friends Nice and Serious, an ethically-driven creative agency, to create their new brand identity.

Designed to be an adaptable and sustainable identity that can react in response to new developments in the field and work across all brand communications, the rebrand reflects the agency’s nice and serious values: creating beautiful things to solve serious issues. 

The new brand system, which encompasses a new logo and identity concept, will be applied across the company’s website, social media channels, end frames, signage and stationery, and carried through to the brand’s tone of voice.

The new brand identity system creates a simple and flexible visual connection between Nice and Serious’ values and each project’s narrative. This identity represents the nice and the serious, and the relationship between the two.

Whilst the typography stays constant, the central area, where the two elements overlap, is an ever-changing window, a live area allowing Nice and Serious to visually showcase what the company is all about. It’s a space to tell a story through illustration, showcase a piece of work, or educate people in the form of a beautiful infographic.

We’re also collaborating on a redesign of Nice and Serious’ offices – watch this space!