You've seen the TV spot and tested the limits of your speed reading. Now you can delve deeper into the creative insight behind Honda's new Keep Up campaign.

In this Little Black 'Your Shot' feature, Addison Capper picked the brains of the manifesto spot's creative trio, Bertie Scrase, Christen Brestrup and Cal Al-Jorani, to find out how they brought the ad to life.

Read the full interview here.