Independent British-owned energy supplier and challenger brand OVO Energy has appointed Wieden+Kennedy London to lead creative communications across traditional and emerging channels. The independent agency won the business in a competitive pitch, after being invited to participate via response to a strategic question. 

OVO Energy is a fast growing utility provider that prides itself on thinking as a retailer would and innovating like a tech business, whilst also providing energy to over 400,000 customers nationwide. Known for its award winning customer service OVO delivers a first class customer experience, along with simpler, fairer tariffs setting them apart from the Big Six.

“OVO is a forward thinking energy firm with a playful and provocative personality,” says Neil Christie, Managing Director of Wieden+Kennedy London. “We're looking forward to harnessing this and helping them to shake up the industry by creating thought provoking, purposeful campaigns that will make a real difference and demonstrate just how easy it is for customers to opt for a better, fairer deal on their energy.”