If you were curled up at home this weekend watching the freshly revamped Stars in Their Eyes and hiding from the cold, you probably will have spotted our new Three campaign popping up in the ad breaks. 

Three is back on the nation's screens and outdoor sites promoting its generous Feel At Home service, which lets customers use their phones abroad at no extra cost in 16 destinations (with Spain and New Zealand joining the fun in April). 

The new campaign follows our 'Sorry for the holiday spam' campaign last year. Since then over one million Three customers have been getting in on the action and sharing holiday spam from abroad. There's no stopping it now, so this time, Three wants to help people prepare themselves for even more holiday spam. This year, even more of its customers will be using their phones in even more destinations.

We kicked things off with a 60" TV spot, featuring buddies Chris, Max and Ronnie, who were able to spam everyone back home with the details of their life changing Bondi surf trip. Constantly. 

 

 

Brace yourselves, there's more to come. Keep your eyes peeled for another TV spot launching in the next few weeks. And for now, you'd be hard-pressed to miss the accompanying OOH and print campaign.