In a follow-up to last year's Mad Intense campaign, Stride Gum has released another five mini films, fronted by their megalomanic Marketing Director, Donald. Donald's always banging on about how Mad Intense Stride gum is, and this year is no different. He says and does things no other marketing director would dare, all in the name of his gum.

 

In this new series of vignettes, Donald shamelessly promotes the new Stride watermelon Sour Patch Kids flavour, as well as the mint range that contains the "legal powder" he coined as Cooling Dust. 

 

Watch the films to see him in action – whether he's exploding a watermelon on his head, plucking a penguin out of the North Pole, or yelling at a performer dressed as a watermelon. Nothing can come in the way of Donald and his Mad Intense Stride Gum. 

 

 

 

 

 

 

Time to get chewing.