In ancient Egypt cats were sacred animals, worshipped like gods. Today, things aren't all that different. People love cats, using their charms to market all sorts of things and flocking to conventions to worship the internet's most famous feline stars. 

In this week's issue, Newsweek looks at the phenomenon of 'arstorcratic cats' treated like rock stars by some of the most luxurious hotels in the world. Whatever next?

Newsweek asked Luke Tipping, senior interactive creative and member of the W+K Three team responsible for creating our Sing It Kitty campaign, for his thoughts on what makes cats so popular with brands.

You can read the whole story on Newsweek's site here.