Last year, we launched a joyful print and outdoor campaign for Lactofree to encourage people who suffer from lactose intolerance to say – nay, shout – YES to breakfast in all its dairy goodness. 

 

Our unapologetically bright posters gave commuters a cheerful dose of morning inspiration, championing the Lactofree products that empower people who struggle with dairy to enjoy the same breakfast favourites as everybody else. 

 

 

We've brought it back again this year, making the new executions even brighter and adding a deliciously summery twist by celebrating the sunniest of foods. There's nothing quite like a melty, cheesy burger fresh from the barbecue or a cool, frothy smoothie straight from the fridge, and thanks to Lactofree, everyone is free to say yes to summer and embrace the treats they love.