We were particularly excited to wake up this morning to a direct response to our recent #holidayspam campaign for Three.
 
Turns out Virgin Holidays, via M&C Saatchi, have decided to "co-opt the buzz" around our work, according to Marketing Week. "Don't be sorry. #Showoff with pride. You Look Delicious." their billboards state, surrounded by very familiar imagery – hot dog legs, tans and sparking blue water.
 
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To top it off, who else but the Surrey Police have chimed in, adopting the hashtag #BragWhenBack to encourage holidaymakers to keep their homes safe whilst abroad.
 
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Always good to know we're doing a public service. From spoofer to spoofee to watchdog…we can't wait to see where this creative idea goes next.