"Ice cream man, upon my street,

I heard your truck outside, it's really neat."

Jonathan Richman and the Modern Lovers don't work at W+K, but if they did, today they could be singing that song, because on this hot Thursday, our very own ice cream van turned up to relieve us of the heat.

Here's how it works: 1. You pick up your ticket from reception.

2. You go to the van.

3. You experience ice cream joy.

So who's behind all this goodness? None other than the newly founded W+K Culture Club, who chose this much appreciated stunt to announced its arrival into agency life today with the sweet sound of ice cream van chimes.