A little while ago, Wired invited us to contribute to a special section they were running featuring thoughts and letters from ten years into the future, 2024, alongside contributions from writers like Cory Doctorow and Margaret Atwood.

Wired’s introduction to the feature foreshadows the death of print: “It’s hard to believe, but back in 2014 people still read paper magazines. As an exercise in nostalgia, we asked some of our favourite writers, artists and photographers to convey 2024 news in ‘the format we used to love'."Our Creative Directors, Dan Norris and Ray Shaughnessy and Head of Emerging Platforms, Luke Tipping came up with the idea for an ad that promotes real-life ad blocking retinal technology, which replaces OOH advertising with images a user wants to see.We highly recommend getting your hands on the July copy of Wired for this fascinating speculation on the future of advertising and tech.

Keep watching this space!