the risk is in their DNA
Last night, Nike launched Attempt the Unthinkable, a new film starring Wayne Rooney, as part of the ‘Risk Everything’ football campaign for 2014. The animated film imagines Rooney’s explosive response to the opposition’s wild attempts to stop him during a high-stakes match against Brasil.
Attempt the Unthinkable is the first in a series of three 15-second films we created, following a street art installation last month on London’s South Bank.
Each film celebrates the risk in the players’ DNA as they prepare to play on the world's biggest stage, with the familiar sounds of commentator Clive Tyldesley ringing out as the action unfolds.
Over the next couple of days Nike will unveil two more films starring Alex Oxlade-Chamberlain and Jack Wilshere, entitled Fear Nothing and Never Play it Safe and pitting the England stars in equally sensational scenarios.
Stay tuned for more: www.nike.com/riskeverything
[a few likes on Rooney's Instagram]