our W+K journey to WE OWN THE NIGHT
On 10th May, London’s Victoria Park will host an exclusive 10K run, WE OWN THE NIGHT. It's an electrifying night-time run through the city, seeing 10,000 girls taking part with Nike in a memorable race experience full of music, lights and surprises.
We’ve been rallying our crew here at W+K, hosting our very own run club on a Wednesday evening to get everyone prepared for the race. We have never-run-before-newbies to seasoned pros taking part. That's what's exciting about this race, it's so far from the boring 10ks your dad might have run, it's designed specially for women to make it a race like no other. From fashion designers to pop stars getting involved, this is the race that reinvents what running means today. This is a race designed to start a movement of runners on the streets of London.
Fashion designer Holly Fulton has designed the race pack and t-shirt – something you'll definitely want to wear again after the race.
We’re also lusting after the winners' medal too, a specially designed necklace by Alex Monroe. Only available for those who finish the run, it's a complete reinvention of the traditional finisher token.
Once you sign up for the race, Nike offer free training to help you get race ready. From run clubs to Buckingham Palace, yoga on the roof of Shoredtich House and High Intensity Training in the Oval Space, the experience is anything but traditional. We've been to a few sessions, and can vouch that they HURT.
So whether it’s your first 10k, or you are seeking a new personal best, get involved here.
What are you waiting for? Sign up now and COME RUN WITH US…