A couple of weeks ago, we launched the new Lurpak 'Cook's Range' campaign, which rallies ambitious home cooks to venture into bold new territory in the kitchen. The story continues today with the launch of the experiental campaign at London's Waterloo station, which runs until 26th April. 

The campaign integrates the epic HD advertising screen at Waterloo with an interactive stand, where three food ambassadors including Lily Vanilli, Tom Sellers and Valentine Warner are aiming to inspire visitors to embark on their own food adventures.

Over the next couple of days, the screen will stream live content captured on the food stand, as the Cook's Range ambassadors whip up inticing treats using the product range and to inspire food adventurers, including cakes, lamb, steak and omlettes. If you're catching a train from Waterloo or find yourself at South Bank, stop by the stand in the main concourse and check out what's cooking. 

The campaign was brought to life with the help of BD Network, Carat, Posterscope, PS Live, Grand Visual, Liveposter, JCD and Outside Line, and will subsequently roll out at other stations across the country.