After being thought lost for many years, the first ads ever made by W+K (personally made by promising young creative team Dan Wieden and David Kennedy) have just come to light.

These ads are also Nike's first ever nationally (USA) broadcast work. They originally aired during the 1982 New York marathon. They were shot and cut within a couple of weeks, with a skeleton crew.

Here's the original storyboard for one of the ads:

And here are the ads: