My week at W+K
Cathinka Morch has dipped her toe in W+K waters on work experience – getting stuck in and seeing how the agency operates. This is what she made of her week here:
As a fresh graduate, it is amazing to see what 'reality' is really like. People actually care for what they do, and there's always something going on – busy-busy-busy. And details – how the details matter was one of the first things I noticed about W+K. I have always been fascinated by details, but I have never seen it like here. From the work and presentations being done, to the office itself (love the yellow phonebooth!) - every little detail is important. The fact that details are key to a successful result has definitely been printed in my brain. And although everyone is busy at all time, they showed interest and tried to help a Norwegian stranger, who has never eaten a Cadbury egg in her life, to find out what she truly wants. Impressive!
Thanks everyone.