A couple of weeks ago, our new campaign for Three launched to the fist-pumping sounds of 80s power anthem 'We Built This City', introducing the public to Bronte the singing flat-faced grey cat. The TV ad has now been viewed almost 5 million times on YouTube, and the accompanying #singitkitty app has seen millions of viewers across the nation tearing up the cul-de-sac in their own versions of the video. 

If you're wondering how we got a cat to lipsynch the words to a Starship song whilst cruising in the basket of a little girl's bike, the answer is pretty simple: VFX magic by MPC. Check out a behind-the-scenes look at how we took a simple spin around the neighbourhood to the next level and turned it into a rocking journey.