Zlatan Ibrahimovic is one of the best footballers on the planet right now. And Nike believes his secret is simple: he’s always prepared to take risks on the pitch.

That’s why Nike Football has launched Dare to Zlatan, a campaign celebrating the daring attitude of one of the world’s most iconic athletes. On the heels of last night’s FIFA Goal of the Year, Nike hopes to inspire the next generation of young footballers to take chances like Zlatan. 

Visually, the social and experiential campaign draws on the impossible shapes Zlatan contorts his body into on the pitch. To mark yesterday’s award, Nike projected a silhouette of his bicycle kick on to one of the iconic Hötorgsskraporna buildings in central Stockholm.

This was accompanied by fly stickers on the metro and an ‘interactive’ OOH installation, allowing the public to see what it really takes to contort their bodies into the same shape as Zlatan.

In Paris, home to Zlatan’s club Paris Saint-Germain, a mural of his icon has been painted onto one of the biggest walls in the city, and spray painted ‘tags’ have begun popping up on street pitches where hungry young footballers fight every day to become the best player in their arrondissement.