The World Retail Awards, a global platform that recognises and promotes retail excellence, have chosen the Tesco Christmas 2012 campaign created by Wieden+Kennedy London for their Retail Advertising Campaign of the Year.

'It's the little things that make Christmas' was the first campaign created by Wieden+Kennedy since winning the Tesco business in 2012, comprising TV, print, in-store and on-line executions and focused on the little things that build up to make Christmas a feeling, not just a season.