A few weeks ago, we gave you a taste of Tesco's new Love Every Mouthful campaign, built on a renewed commitment to bringing its customers the very best of British fresh produce. We created a deliciously summery spot celebrating strawberries and a sizzling ad focused on smoky grilled British chicken, and today we bring you the latest spot in the series, an ode to the juicy British steak. 

Whether you like yours rare or well done, with butter or béarnaise or prefer sirloin to rump, there's nothing better than a perfectly cooked steak. 

All four ads were directed by Daniel Wolfe through Somesuch & Co, and the steak spot is also supported by a print execution that looks something like this.

If you need some tips in the kitchen, Tesco colleague, blogger and butcher Phil Lowe certainly knows his stuff. He even stars in the ad and recently wrote a lovely piece about his experience on the shoot. Visit his blog here for more of Phil's wisdom www.mugofstrongtea.blogspot.co.uk