Fridays are always pretty cheerful days, but today just got even better. The chew-controlled game we created for Stride gum, Gumulon, has won first place in the Internet Advertising Bureau's Creative Showcase Awards for July. 

The Creative Showcase Awards celebrate creativity and innovation in digital advertising in the UK, choosing a winner and two runners up each month.

Kristin Brewe, IAB Director of Marketing & Communications, said: “Wieden+Kennedy’s terrific Gumulon campaign for Stride represents some ‘out of this world’ creative thinking by immersing players in the amazing adventures of Ace. This is a great example of rewarding product engagement through mobile apps and social sharing, something any brand should ‘chew on’ when evaluating how to work well in two of consumers’ favourite engagement channels—mobile and social.” Read more here.

Thanks, IAB!

Oh and if you haven't given Gumulon a spin yet, head on over to the App Store and download it for FREE.